×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: STEAK N SHAKE: SHAKING IT UP

Published on .

Steak n Shake, a 258-unit restaurant chain known for its steak burgers and milk shakes, launched offbeat TV spots from Young & Laramore, Indianapolis, that feature vig-nettes involving a waitress and a grill guy. The spots are airing in selected markets, part of the chain's estimated $5 million to $7 million `98 spending.
Most Popular
In this article: