BREAKING: STUDENTS AGAINST HANDGUN VIOLENCE: TAKING STAND AGAINST BRAZIL VIOLENCE

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DM9, San Paulo, has embraced a grass-roots movement in Brazil to fight handgun violence, creating a campaign to promote the cause. Agency copywriter Drausio Gragnani created a gesture for the movement -- crossed hands linked to form a dove -- and that symbol dominates the campaign, along with the theme, "I am for peace." The campaign for the Students Against Handgun Violence is running in print, outdoor and TV, and features an assortment of Brazilian personalities making the gesture. Handgun violence is so pervasive in Brazil that in a U.N.
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