BREAKING: SUPERGA: SHOES RELY ON THE NAKED TRUTH

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Superga's fall/winter print campaign embodies a more product-oriented strategy, which will cross over to TV. Set up by the tagline "If you really want to cover yourself," the seven-subject ad uses naked male and female models as the backdrop. It's slated to roll out in Europe and Japan. Ad agency Pirella Gottsche Lowe, Milan, handles global advertising for the Torino, Italy-based
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