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BREAKING: AT&T: WHO'S LOWEST?

Published on .

AT&T Corp. goes after MCI Communications Corp.'s 10-321 dial-around service with an aggressive new TV and print advertising campaign that broke last week. The spots, created by Foote, Cone & Belding, New York, use rolling pricing counters inside license plates to demonstrate price differences between AT&T's One Rate and 10-321.
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