Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

AT&T Corp. goes after MCI Communications Corp.'s 10-321 dial-around service with an aggressive new TV and print advertising campaign that broke last week. The spots, created by Foote, Cone & Belding, New York, use rolling pricing counters inside license plates to demonstrate price differences between AT&T's One Rate and 10-321.
Most Popular
In this article: