Breaking: AT&T

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The Chinese headline "Don't let it get away" is a playful message both to the tiger cub grabbing AT&T's globe icon and to Asians seeking lower U.S. phone rates to their native countries. The print ad for AT&T One Rate International Savings Plan by Kang & Lee, New York, also has versions aimed at Japanese, Korean, Filipino, Indian and Vietnamese customers. Art director: Zhuoguang Li. Copywriter: Caleb Ha.
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