BREAKING: THERMASILK: PUTTING THE HEAT ON

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Unilever Home & Personal Care USA last week launched Thermasilk, its new Helene Curtis haircare line, supported by an $82 million campaign from J. Walter Thompson USA, New York. TV uses special effects simulating heat-sensitive photography to emphasize Thermasilk's heat-activated benefits; the theme is, "Where there's heat, there's healthy hair."
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