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BREAKING: TIMEX

Published on .

Gearing up for film fest

Timex Corp. breaks an estimated $13.5 million fall TV campaign with an ad exclusive to Entertainment Weekly's Aug. 18 issue built around the upcoming Sundance Film Festival. The print ad, featuring new screenwriter Vin Diesel and created by EW, salutes independent filmmakers and is Timex's second year of presence for the festival issue. Mr. Diesel-whose film "Strays" is in the Sundance festival-also will be in TV spots from Fallon McElligott, Minneapolis,

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