BREAKING: TOSHIBA: DIGITAL VIDEODISC PROPONENTS TRY TV

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Toshiba America Consumer Products and Warner Home Video will jointly pay for a $30 million campaign that started last week to promote digital videodisc movies and players. Three TV spots run through Jan. 5 on national broadcast and cable and in major spot markets. Spots from FerrellCalvillo Communications, New York, for the "Hits hit harder" campaign replicate the sensory appeal of
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