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BREAKING: Tube tops return

Published on .

E*Trade turns "buy low, sell high" on its head in new TV spots from Goodby, Silverstein & Partners, San Francisco. In one, a shareholder in Mammon Corp. dumps her stock while the CEO is still announcing "Casual Friday is now Tube Top and Foot Pajama Friday." Tagline is "E*Trade. It's your money." Copywriter: Tom Miller. Art director: Steve Pearson.
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