Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: Tube tops return

Published on .

E*Trade turns "buy low, sell high" on its head in new TV spots from Goodby, Silverstein & Partners, San Francisco. In one, a shareholder in Mammon Corp. dumps her stock while the CEO is still announcing "Casual Friday is now Tube Top and Foot Pajama Friday." Tagline is "E*Trade. It's your money." Copywriter: Tom Miller. Art director: Steve Pearson.
Most Popular
In this article: