E*Trade turns "buy low, sell high" on its head in new TV spots from Goodby
, Silverstein & Partners, San Francisco. In one, a shareholder in Mammon Corp. dumps her stock while the CEO is still announcing "Casual Friday is now Tube Top and Foot Pajama Friday." Tagline is "E*Trade. It's your money." Copywriter: Tom Miller. Art director: Steve Pearson.