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Breaking: C'mon, let's twist again

Published on .

Johnson & Johnson's McNeil Consumer Healthcare this week launches a TV and print campaign featuring baby boomer icons for Aflexa, its new dietary supplement for healthy joints. TV stars musician Chubby Checker and swimmer Esther Williams; print features baseball great Hank Aaron. Saatchi & Saatchi, New York, handles. Copywriters/art directors: Muffy Clarkson and Peter Bevacqua.
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