BREAKING: Window-washer games

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Most Popular tapped the Summer Olympics' opening ceremony Sept. 15 in its high-profile ad debut. The games site will air two TV spots during Olympics broadcasts, with additional radio, print and movie-theater ads. The $10 million campaign from BBDO South, Atlanta, runs through early November. Flipside, formally launched this month by Havas Interactive and VivendiNet, results from the merger of Prize Central and Carlos Ricque. Art director: Matt Whitfield.
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