BREAKING: Window-washer games

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Flipside.com tapped the Summer Olympics' opening ceremony Sept. 15 in its high-profile ad debut. The games site will air two TV spots during Olympics broadcasts, with additional radio, print and movie-theater ads. The $10 million campaign from BBDO South, Atlanta, runs through early November. Flipside, formally launched this month by Havas Interactive and VivendiNet, results from the merger of Prize Central and Won.net.Copywriter: Carlos Ricque. Art director: Matt Whitfield.
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