Flipside.com tapped the Summer Olympics' opening ceremony Sept. 15 in its high-profile ad debut. The games site will air two TV spots during Olympics broadcasts, with additional radio, print and movie-theater ads. The $10 million campaign from BBDO
South, Atlanta, runs through early November. Flipside, formally launched this month by Havas Interactive and VivendiNet, results from the merger of Prize Central and Won.net.Copywriter: Carlos Ricque. Art director: Matt Whitfield.