Breaking: Wrestling attention

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World Wrestling Federation Entertainment and Nintendo of America today break a "fusion spot" to drive people to the newly created wwfzelda.com Web site. Creative features a Zelda player who has 72 hours to save the world. The world stops to watch the action-even fans at a WWF event. The ad is one of the first joint promotional efforts between WWF and Nintendo; WWF's in-house creative team worked with Nintendo agency Leo Burnett USA, Chicago.
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