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BREAKING: WRIGLEY: REDOUBLING TWIN IMAGERY

Published on .

Wm. Wrigley Jr. Co. is updating its "double" theme by bringing back its famous twins in a campaign breaking Aug. 18 from BBDO, Chicago, for Doublemint gum. Images of twins, ranging from retro footage of 1950s-era sisters to senior male siblings doffing fedoras, are set to a new jingle.
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