×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: Wrigley

Published on .

Wm. Wrigley Jr. Co.'s new campaign touts a formulation improvement for its Big Red gum. A series of TV spots breaks today; similar print ads are breaking in February magazines. Omnicom Group's BBDO Worldwide, Chicago, handles. Art director: Frank Dattalo. Copywriter, Alex Murray.
In this article:
Most Popular