Levi Strauss & Co.'s Slates brand, which added women's clothing to its men's line, this fall launches a print campaign by photographer Richard Avedon that's tagged "Modern. Intelligent. Style. Slates." Ads from FCB Worldwide, San Francisco, will run through December and feature entrepreneurs such as these from girls site Kibu.com. Copywriter: Jeff Iorillo. Art director: Tom Rosenfield.