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BREAKING: ZENITH

Published on .

Trying to tune in

a younger audience

Zenith Electronics pushes a bright, brash new image and new logo to court upper-income consumers ages 25 to 49 in its first major national print campaign in years. "It's time to really rip up the notion of Zenith as your grandma's TV, the No. 1 brand of people who have bought their last TV," said a company spokesman. Zenith will run 124 insertions in 32 magazines, ranging from Martha Stewart Living to Playboy, from September through January. Bagby & Co., Chicago,

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