×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: Zicam

Published on .

In the wake of anthrax attacks, Gel-Tech's Zicam cold remedy is upping claims and the intensity of its ads. A new estimated $10 million-to-$15 million campaign from Kovel/Fuller, Culver City, Calif., features a teacher and hospital worker who praise the product for cutting the length of a cold. Art director: Len Zimmelman. Copywriters: Lee Kovel, Michael Berliner.
Most Popular
In this article: