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Breaking: Zicam

Published on .

In the wake of anthrax attacks, Gel-Tech's Zicam cold remedy is upping claims and the intensity of its ads. A new estimated $10 million-to-$15 million campaign from Kovel/Fuller, Culver City, Calif., features a teacher and hospital worker who praise the product for cutting the length of a cold. Art director: Len Zimmelman. Copywriters: Lee Kovel, Michael Berliner.
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