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Clorox Co. breaks two new 15-second spots for the new "upside down" bottle for Hidden Valley Ranch salad dressing from DDB Worldwide, San Francisco, that feature kids tumbling in excitement over the new packaging, which allows them to use the product on everything from chicken wings to hamburgers. Print breaks in February women's service magazines. Art director: Jeff Gregg; Copywriter: Jill Murray. Spending was not disclosed.
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