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Breathe Right pumps up for marketing push

Published on .

Breathe Right nasal strips will preview its aggressive 1995-96 sports marketing effort this week at the National Sporting Goods Association World Sports Expo in Chicago. The multimillion-dollar program from marketer CNS, Minneapolis, includes sponsorships of the National Football League, National Hockey League and San Francisco Marathon, endorsements from several pro athletes, and a print campaign in September from Sietsema Engel & Partners. The campaign, which will run in Sports Illustrated, USA Today, Runner's World and other magazines, will position Breathe Right nasal strips as ``Essential Gear'' for athletes.

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