BATAVIA, Ohio (AdAge.com) -- After Bret Michaels helped launch a contest for what's been billed as the "world's first reality TV ad" for Pantene, the rock star's recent health problems mean the Procter & Gamble Co. brand may need to seek a plan B for the contest prize.
The rock star is being treated in the intensive care unit of an undisclosed Arizona hospital from a brain hemorrhage suffered last week, and physicians have yet to determine the source of the bleeding, according to press reports.
The long-locked Poison frontman had been part of a lead-in to the restage of Pantene, complete with tweets suggesting that he might become a celebrity spokesman for the brand, though he was really part of the prize in a promotion announced on April Fool's Day.
The winner of a video contest to become a "reality" participant in a May 25 TV commercial alongside Pantene pitchwoman Stacy London is to receive tickets to a Bret Michaels concert this summer as part of a "Be the Rock Star You Are" package, which also includes first-class airfare, a ride in Mr. Michaels' tour bus and backstage passes.
The contest continues, with 12 finalists to do test shoots in New York next month. But the part of the prize having to do with Mr. Michaels may have to be put on hold or changed based on his health, a P&G spokesman said.
"We wish him a speedy recovery, and we're certainly hoping for the very best," the spokesman said, adding that no decisions have been made yet regarding any changes in the promotion.
Prior to his hospitalization last week, Mr. Michaels had an emergency appendectomy April 12 after canceling a concert at Sea World in San Antonio, Texas, due to stomach pain.
Mr. Michaels is also a contestant on NBC's "Celebrity Apprentice," which aired a short message wishing him a speedy recovery at the end of Sunday night's broadcast.