×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New brew news

Published on .

Miller Brewing Co. is forming a joint venture with No. 1 Brazilian brewer Companhia Cervejaria Brahma to market and distribute Miller Genuine Draft in Brazil.

Anheuser-Busch is testing three new beer brands called American Originals in Seattle and Denver. The Denver market is home to Coors Brewing Co., which until five years ago called its Coors brand The American Original. A-B's beers are specialty products and bear the picture and signature of Adolphus Busch, the brewery's founder.

Coors Brewing Co., which is part owner of the Colorado Rockies baseball team, is marking the team's current success with a Pennant Fever ale to be distributed in the Denver area. Coors has a micro brewery in the Rockies home Coors field called The SandLot Brewery.

In this article:
Most Popular