Brewer talking to Fallon, Wieden for Miller

Published on .

Miller Brewing Co. has talked with Fallon McElligott, Minneapolis, and Wieden & Kennedy, Portland, Ore., about working on its struggling Miller brand. Neither is on Miller's roster. Launched with great fanfare earlier this year, new Miller has been a flop. Already, three Miller agencies Angotti, Thomas, Hedge and Bates USA, both New York; along with Scaros & Casselman, Stamford, Conn.have created campaigns for the embattled brew.

In this article:
Most Popular