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BRIDGE WORLDWIDE OPENS HEALTH-CARE UNIT

Also Picks up Account for Schering-Plough Hepatitis Drug

By Published on .

CINCINNATI (AdAge.com) -- Bridge Worldwide, a Cincinnati integrated marketing services shop, has formed a new unit, Bridge Healthcare, to serve several existing clients and one new one -- Schering-Plough Corp.

Bridge will handle strategic

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positioning for the Schering-Plough Corp.'s PEG-Intron/Rebotrol prescription hepatitis C therapy, which is part of a $1 billion U.S. hepatitis business for Schering-Plough.

Spending on the account was not disclosed.

Other Bridge Healthcare clients include Procter & Gamble Co., Johnson & Johnson and Xanodyne Pharmacal.

Bridge Worldwide is also an interactive agency of record for P&G and several of its brands, including Pampers, Iams, Metamucil and the multi-brand HomeMadeSimple home-care cohort marketing program.

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