CINCINNATI (AdAge.com) -- Bridge Worldwide
, a Cincinnati integrated marketing services shop, has formed a new unit, Bridge Healthcare, to serve several existing clients and one new one -- Schering-Plough Corp.
Bridge will handle strategic
positioning for the Schering-Plough Corp.'s PEG-Intron/Rebotrol prescription hepatitis C therapy, which is part of a $1 billion U.S. hepatitis business for Schering-Plough.
Spending on the account was not disclosed.
Other Bridge Healthcare clients include Procter & Gamble Co., Johnson & Johnson and Xanodyne Pharmacal.
Bridge Worldwide is also an interactive agency of record for P&G and several of its brands, including Pampers, Iams, Metamucil and the multi-brand HomeMadeSimple home-care cohort marketing program.