Bridgestone/Firestone looking for agency

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Bridgestone/Firestone is talking with six agencies in New York and Chicago about a consolidation of its $15 million corporate and retail business. TBWA Chiat/Day, New York, is agency for Bridgestone's corporate account and declined to comment, as did Bridgestone Director of Advertising Paul Napoli. TBWA currently is working on a campaign to start this fall for Bridgestone.

Copyright May 1997, Crain Communications Inc.

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