Bridgestone/Firestone is talking with six agencies in New York and Chicago about a consolidation of its $15 million corporate and retail business. TBWA
Chiat/Day, New York, is agency for Bridgestone's corporate account and declined to comment, as did Bridgestone Director of Advertising Paul Napoli. TBWA currently is working on a campaign to start this fall for Bridgestone.
Copyright May 1997, Crain Communications Inc.