WPP Group, London, on behalf of its OgilvyOne Worldwide subsidiary, agreed to acquire the London-based new-media agency NoHo Digital. NoHo has created interactive campaigns for such clients as Virgin, MTV, Sony PlayStation and Egg, the online bank service of Prudential Banking. NoHo will be merged with OgilvyOne's OgilvyInteractive, under the leadership of NoHo founder Tim Carrigan.
Maidenform, New York, signed a sponsorship deal with the New York Liberty women's professional basketball team for the 1999 season. As part of the deal, Maidenform signage will appear in Madison Square Garden during Liberty home games and the WNBA all-star game July 14.
Marc USA, Pittsburgh, acquired New York agency Ryan Drossman & Partners. It will be renamed Ryan Drossman/Marc USA.
Copyright June 1999, Crain Communications Inc.