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Briefly

Published on .

Bank of America, Charlotte, N.C., consolidated its multicultural advertising with UniWorld Group, New York, which will oversee African-American efforts; Kang & Lee, New York, for Asian-American; and Lopez Negrete Communications, Houston, for Hispanic.

Deere & Co.'s commercial and consumer equipment division, Raleigh, N.C., invited four agencies to pitch for its $25 million lawn and grounds-care account: Campbell-Ewald, Warren, Mich., and Chicago's Leo Burnett USA, DDB Worldwide and Foote, Cone & Belding. The company in April ended its nine-year relationship with Publicis & Hal Riney.

John Bartle, one of the founders of London-based Bartle Bogle Hegarty and a highly respected figure in the U.K.'s ad industry, will leave the shop by yearend. Mr. Bartle, 54, plans to focus on other business options.

ECampus.com launches July 2 with backing from Wendy's International founder Dave Thomas. Lexington, Ky.-based eCampus.com will sell textbooks, calculators, T-shirts and other goods typically found in college bookstores.

Copyright July 1999, Crain Communications Inc.

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