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HomeGrocer.com, a Seattle-based online grocery and delivery service, to Wieden & Kennedy, Portland, Ore., as first agency to handle its branding campaign. The advertising breaks in November, launching HomeGrocer's national expansion.

Smarterkids.com, Needham, Mass., a year-old online educational store for parents with kids ages 2 to 14, to Mullen, Wenham, Mass., as its first agency. A campaign is scheduled to start next month.

Office supply retailer Staples, Framingham, Mass., today launches a campaign designed to drive traffic to its Web site. Cliff Freeman & Partners, New York, developed the advertising, themed "Your online office manager." I-traffic handles online media buying and creative.

David Williams to president-global restaurant transformation, a new post at Burger King Corp., Miami, from president of BK's Europe, Middle East and Africa division. He will spearhead BK's planned revamp.

Copyright September 1999, Crain Communications Inc.

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