Smarterkids.com, Needham, Mass., a year-old online educational store for parents with kids ages 2 to 14, to Mullen, Wenham, Mass., as its first agency. A campaign is scheduled to start next month.
Office supply retailer Staples, Framingham, Mass., today launches a campaign designed to drive traffic to its Web site. Cliff Freeman & Partners, New York, developed the advertising, themed "Your online office manager." I-traffic handles online media buying and creative.
David Williams to president-global restaurant transformation, a new post at Burger King Corp., Miami, from president of BK's Europe, Middle East and Africa division. He will spearhead BK's planned revamp.
Copyright September 1999, Crain Communications Inc.