Miller Brewing Co. will produce a TV campaign to combat underage drinking, Miller President John Bowlin said today at the National Beer Wholesalers Association convention in Las Vegas. Previous Miller anti-underage-drinking campaigns have been limited to print.
Sports Illustrated for Women will become an every-other-monthly as of March 2000. Sports Illustrated tested two issues of the women's title in 1997, and after a year's hiatus, developed four special issues for 1999. The rate base will be 300,000.
Euro RSCG Worldwide, New York, is acquiring Devon Direct, Berwyn, Pa. Devon, with 1998 billings of $290 million, will continue to operate under its current name.
Copyright October 1999, Crain Communications Inc.