Tommy Hilfiger USA, New York, signed a tie-in deal to clothe the cast of Fox TV's "Time of Your Life'' and promote its Tommy Jeans and Tommy Juniors lines via in-store promotions. As part of the deal, Hilfiger will get wardrobe credit, and cast members will make in-store appearances and will be featured in in-store displays.
WPP Group, London, adds to its brand and identity business as its Enterprise IG subsidiary acquires Brindfors Design. Brindfors, with offices in Stockholm and Oslo, is Scan dinavia's largest design company, WPP said, with 1998 revenue of $6.5 million. It will be renamed Brindfors Enterprise IG.
Evan Sternschein to exec VP-advertising sales and Larry Fried to exec VP-customer marketing, both for ABC Sports/ESPN. Mr. Sternschein previously was VP-ad sales, ESPN; Mr. Fried had the dual titles exec VP-marketing and general manager and exec VP-NFL sales at ABC. The hires, first reported by The Myers Report, are the first executive positions to be filled by Ed Erhardt, president-advertising sales and customer marketing, ABC Sports/ESPN.