Wall Street Journal Interactive Edition is the latest dot-com to snap up a Super Bowl ad slot. Dow Jones & Co., New York, said WSJ Interactive will run a single :30 created by Arnold Communications, Boston.
Geico Direct Auto Insurance, Washington, is developing its first integrated Hispanic marketing effort. Geico named Lopez Negrete Communications, Houston, as its first Hispanic agency of record.
The U.S. Department of Justice gave tentative approval to New York-based Infinity Broadcasting Corp.'s $8.3 billion purchase of Outdoor Systems, Phoenix, after Infinity agreed to sell off outdoor display company assets in New Orleans, New York and Phoenix. Sales of specific assets are required. CBS Corp. owns 82% of Infinity.
Copyright December 1999, Crain Communications Inc.