Responsys.com, Palo Alto, Calif., and Avenue A, Seattle, said they're partnering to provide permission marketing and e-mail services to e-commerce companies. Responsys will work with the online media planning and buying company to include permission-based e-mail marketing in clients' overall online marketing strategies.
McCann-Erickson Worldwide is investing $15 million in a technology consultancy in Brazil, said Jens Olesen, president of McCann-Erickson Latin America. The unit aims to provide technology advice to ad agencies. A second office is earmarked to open in Miami next March to service other regional markets.
Copyright December 1999, Crain Communications Inc.