Sprint PCS is debuting its first holiday ads aimed at the U.S. Hispanic market. Created by BVK/Meka, Miami, the campaign is designed to raise awareness of Sprint PCS products and services in the Hispanic community. The TV, radio and print ads will run through the beginning of 2000. BVK/Meka is a division of BVK/McDonald, Milwaukee.
Copyright December 1999, Crain Communications Inc.