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The campaign of GOP candidate George W. Bush said today it's readying a reply ad to a negative ad from Steve Forbes. The Bush ad will suggest "an opponent'' has chosen to run a negative campaign and will feature the Texas governor saying he won't engage in "cynical and negative politics.'' The Maverick Media team handles the Bush campaign's advertising.

Industry Standard Communications, San Francisco, to TBWA/Chiat/Day, Playa del Rey, Calif., as first agency on its $10 million account.

Volvo Trucks North America, Greensboro, N.C., will advertise for the third consecutive year on the Super Bowl. The big-rig marketer will use a :30 created in 1998 by Carmichael Lynch, Minneapolis. Unlike the other two years, Volvo isn't doing a related sweepstakes with a truck giveaway.

Copyright January 2000, Crain Communications Inc.

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