Industry Standard Communications, San Francisco, to TBWA/Chiat/Day, Playa del Rey, Calif., as first agency on its $10 million account.
Volvo Trucks North America, Greensboro, N.C., will advertise for the third consecutive year on the Super Bowl. The big-rig marketer will use a :30 created in 1998 by Carmichael Lynch, Minneapolis. Unlike the other two years, Volvo isn't doing a related sweepstakes with a truck giveaway.
Copyright January 2000, Crain Communications Inc.