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Briefly

Published on .

Amerex, New York, to Amodeo Petti to handle the launch of a new juniors outerwear line for fall 2000. The account, estimated at less than $5 million, includes an assignment to create a brand name and advertising. Amerex manufactures outerwear under brand names including Misty Harbor and Jones New York.

Levi Strauss & Co., San Francisco, has given TBWA/Chiat/Day the green light to create a fall campaign.

Copyright January 2000, Crain Communications Inc.

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