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Scott Crystal to exec VP-publishing director of Ziff-Davis Publishing's PC Computing and the soon to come Expedia travel magazine, from VP-publishing director, National Geographic Society.

Personal TV service marketer TiVo, Sunnyvale, Calif., to Goodby Silverstein & Partners, San Francisco, for its estimated $20 million to $25 million account, from Campbell-Ewald, Los Angeles. Goodby will prepare a brand identity campaign for late spring. Rare Medium, Los Angeles, handles TiVo interactive advertising.

Student Loan Marketing Association, Reston, Va., assigned WiredScholar.com, its new college-planning Web site, to Benenson Janson, Los Angeles. Spending was not disclosed.

Estee Lauder Cos. named Cathy O'Brien VP-communications for Aramis, Tommy Hilfiger, Prescriptives, La Mer, Jo Malone and Kate Spade for the U.S. and Canada, a new position, from executive director-communications, Aramis, Tommy Hilfiger and La Mer for the U.S. and Canada.

Copyright February 2000, Crain Communications Inc.

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