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Briefly

Published on .

Public Utilities Commission of Ohio, Columbus, selected Fitzgerald & Co., Atlanta, to communicate the state's switch to a customer choice system for electric energy. Fitzgerald will handle market research, public relations and advertising related to the program, in which consumers will choose their electric provider starting Jan. 1.

John Mittnacht to director of client services, a new post at Fallon McElligott, New York, from partner-group account director, Deutsch.

Tommy Hilfiger Co., New York, will break a campaign for its Tommy Jeans line in April magazines, featuring finalists of a national talent search for unsigned bands. Print ads from Kirshenbaum Bond & Partners, New York, appear in publications including Spin, Seventeen and Teen People. The campaign also will include outdoor, direct mail and in-store events. An online contest promotion on Hilfiger's Web site will award a $10,000 demo tape to a band chosen by consumers.

Karen J. Bush to VP-marketing for Maybelline Cosmetics, a new post at Cosmair, New York, from VP, Revlon.

Alberto-Culver Co., Melrose Park, Ill., announced it has acquired Polish cosmetics and skincare marketer Soraya SA.

Copyright March 2000, Crain Communications Inc.

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