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Eastman Kodak Co., Rochester, N.Y., will extend its 104-year involvement with the Olympics by renewing its sponsorship through the 2008 Games. At this summer's Olympics in Sydney, Kodak will set up what it calls the world's largest photo lab to support the 1,000-plus photojournalists on site.

People for the Ethical Treatment of Animals pulled its college-targeted "Got beer?'' campaign, responding to complaints from Mothers Against Drunk Driving. The campaign presented research that PETA said indicated drinking beer is more healthful that drinking milk.

Pepsi-Cola Co., Purchase, N.Y., snared yet more musical performers to appear in "Joy of Cola'' advertising during ABC's March 26 Oscars broadcast. Rock group Kiss will sing the Pepsi theme song in a spot created by BBDO Worldwide, New York.

Copyright March 2000, Crain Communications Inc.

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