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American Airlines, Fort Worth, Texas, to Don Coleman Advertising, Southfield, Mich., as its first agency for the African-American market.

George Roeth to VP-marketing, Clorox Co., Oakland, Calif., from VP-brand marketing. He succeeds Robert Bolte, who retired last year.

Wanda Gierhart was named VP-marketing at Limited Stores division of The Limited, Columbus, Ohio. The new post oversees creative, production, brand and direct marketing, and reports directly to Limited Stores President-CEO Robert Bernard. She previously was director of marketing.

Copyright March 2000, Crain Communications Inc.

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