Little Caesars Pizza, Detroit, today rolls out a new bread item positioned as a dessert or snack. Caesar Sticks, cinnamon- and sugar-topped breadsticks, are a smaller version of Crazy Bread introduced in 1982. The new breads will be featured as an add-on item in a direct mail campaign, and get in-store merchandising, couponing and sampling.
Time Inc., New York, will increase the frequency of Health to 10 issues next year from nine. Last January, the publication boosted its rate base 18% to 1.3 million. And last year, Time Inc. purchased the assets of Health rival American Health from Reader's Digest Association after RDA decided to close the publication.
Alexandra "Sandy" Golinkin returns to Conde Nast Publications, New York, as publisher of Women's Sports & Fitness. Most recently, Ms. Golinkin was running her own consultancy for online ventures. She left Conde Nast in the fall of 1998 after serving as longtime publisher of Allure. Ms. Golinkin was succeeded by Erica Bartman, who has left the company. Suzanne Grimes, former publisher of Women's Sports & Fitness, succeeds Ms. Bartman.
McCann Relationship Marketing Worldwide, New York, acquired a majority stake in TMKT, a Brazilian teleservices and database company. The Sao Paulo-based company will be renamed TMKT- MRM.
Copyright May 2000, Crain Communications Inc.