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Briefly

Published on .

Conde Nast Publications, New York, said it will cease publication of Women's Sports & Fitness following its September issue. The magazine would have marked its third anniversary in October. Subscribers to Women's Sports & Fitness will receive Self, starting with its December issue. Through May, according to Publishers Information Bureau figures, the sports title's ad pages were up 30.3% to 234.7.

Sesame Workshop, New York, to Mullen, Wenham, Mass., as the agency of record. Mullen's duties will include brand development and advertising for "Sesame Street." Kirshenbaum Bond & Partners, New York, previously handled some advertising for Sesame Workshop, which changed its name earlier this month from Children's Television Workshop.

Copyright June 2000, Crain Communications Inc.

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