BRIEFS; A SAMPLING OF NEWS ITEMS IN THE DIRECT MARKETING BUSINESS.

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Direct Marketing Association, New York, is testing MPS Compress, an enhanced technology that would greatly reduce the time required to screen lists against the DMA's Mail Preference Service of 1.7 million households nationwide who don't want advertising mail. Screening can take more than 2 hours now; MPS Compress is expected to reduce that to 10 to 20 minutes.

Advanta Corp., Horsham, Pa., to Devon Direct Marketing & Advertising, Berwyn, from Gillespie Advertising, Princeton, N.J., for the estimated $30 million direct marketing account of Advanta's Consumer Financial Services unit.

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