×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BRIEFS; A SAMPLING OF NEWS ITEMS IN THE DIRECT MARKETING BUSINESS.

Published on .

Direct Marketing Association, New York, is testing MPS Compress, an enhanced technology that would greatly reduce the time required to screen lists against the DMA's Mail Preference Service of 1.7 million households nationwide who don't want advertising mail. Screening can take more than 2 hours now; MPS Compress is expected to reduce that to 10 to 20 minutes.

Advanta Corp., Horsham, Pa., to Devon Direct Marketing & Advertising, Berwyn, from Gillespie Advertising, Princeton, N.J., for the estimated $30 million direct marketing account of Advanta's Consumer Financial Services unit.

Most Popular
In this article: