Four industry gurus have been named to the Direct Marketing Association Hall of Fame, honoring their contributions to the practice, growth and stature of direct marketing: J. Wendell Forbes, who until recently was consulting deputy publisher of Guideposts and earlier a direct marketing consultant to Young & Rubicam; Gordon Grossman, president, Gordon W. Grossman Inc. and the developer of the first direct marketing sweepstakes while at Reader's Digest in 1962; Manny Fingerhut, the late co-founder of Fingerhut Corp. catalog company; and the late Stanley J. Fenvessy, who was the architect of many of the nation's leading catalog fulfillment operations.
Direct Marketing Association's board has selected Robert Edmund to serve as the association's 1996 chairman, effective with October's DMA convention in Dallas. Mr. Edmund, chairman of Edmund Scientific Co., a Barrington, N.J., consumer and business-to-business cataloger, is succeeded as vice chairman by Richard Hochauser, president of Harte-Hanks Direct Marketing, River Edge, N.J. Nominated for three-year terms on the board were Robert Fry, exec VP-marketing, L.L. Bean Inc., Freeport, Maine; Gary L. Giesler, exec VP, Arizona Mail Order, Tucson; John Thomas, senior VP, Mutual of Omaha Insurance Co.; and Jonathan P. Ward, exec VP, R.R. Donnelley & Sons Co., Chicago. Two more nominees will be selected.
ResponseTV and InfoCision Management Corp., Santa Ana, Calif., have released their third annual Direct Response TV Buyers Survey indicating that consumer confidence in products purchased from TV has risen, with 74% of surveyed buyers indicating they would purchase a product again from television, a 6% increase from 1993; 80% were confident the company would stand behind the product they purchased. Of those who had recently purchased a product on TV, 92% were satisfied with the customer service when ordering.