Forte Hotels' Travelodge has teamed with Paramount Home Video to give away exclusive "Peanuts" videocassettes and plush versions of its Sleepy Bear mascot to guests accumulating five stays between May 15 and Aug. 31. A $2 million spot TV campaign broke May 15 from Franklin Stoorza, San Diego. Paramount will promote the offer on "Peanuts" tapes; point-of-purchase materials will support in video stores.
Nintendo of America this month kicked off a multimillion-dollar promotion and videogame competition. The tour will hit major retail outlets across the U.S., including those of Wal-Mart Stores, Kmart Corp. and Sears, Roebuck & Co. The tour effort, Nintendo's largest ever, targets 500,000 youths under age 18 who will sample 114 new videogames. There is $1 million in prizes. Pacific Marketing Group, San Francisco, handled the promotion, including print, radio and in-store support.
Chiquita Brands International is sending the newly named Miss Chiquita 1994, Elizabeth Testa, on a nationwide promotional tour. This year marks the 50th anniversary of the character. The tour, part of a campaign by Bratskeir & Co., New York, includes in-store promotions and direct mail, and runs through November. Supporting radio spots will air in select markets, created by W.B. Doner & Co., Southfield, Mich.
Kate Fitzgerald coordinates Promotion Marketing News.