Kupper Parker Communications, St. Louis, recently won responsibility to create and market a new "Collector's Club" loyalty marketing program for Anheuser-Busch. The program, to begin in January, for A-B's Promotional Products Group will be supported by print ads, point-of-purchase materials, direct marketing, mail-order fulfillment and a quarterly newsletter.
Walt Disney Home Video is teaming with Duracell batteries for the video release of "Winnie the Pooh & Christmas Too," an animated special starring the famed characters created by Alan Alexander Milne. Starting last week and going to Jan. 31, consumers can get a $3 rebate with proof-of-purchase of the video and three Duracell battery packages. The promotion is being touted through in-store displays.
Nest Entertainment's animated holiday film "The Swan Princess" is backed by a multibrand promotion running through yearend, including tie-ins with Dole Food Co. and Hardee's Food Systems. An in-store promotion at supermarkets nationwide offers free movie posters with proofs-of-purchase for Dole products, plus a sweepstakes and the chance to win a giant plush swan. Reach Marketing, New York, coordinated the promotion. Hardee's and its Roy Rogers restaurants in the Northeast will offer movie-theme premiums with purchase and Swan Princess collectibles inside Hardee's Funmeals and Roy Rogers' Kids Meals, through December. Leisure Concepts, licensing agency for the movie, helped coordinate the promotions.