Nick Brien, CEO of Leo Burnett Ltd. in London, has crossed over into the world of media buying and planning by accepting the newly created position of president of U.S., corporate business development for Starcom Mediavest Group, the media arm of Bcom3. Brien, 38, will report directly to SMG CEO Jack Klues and will relocate to SMG's Chicago headquarters in April of 2001. Mr. Brien will work on new business development and acquisitions and will spend time in New York focusing on the MediaVest brand in the U.S. market.
While CEO of Leo Burnett in London, Brien expanded the agency's integrated marketing offerings, developed an integrated marketing team approach at the agency and hired a knowledge and futures director. Mr. Brien began in advertising in 1982 in the media department at Grey London and later founded BBJ Media Services, which grew to 1100 million in billings within three years serving clients like Walt Disney and Bass Brewers. The company continues today as part of the Carat Group. Brien joined Leo Burnett as an executive media director in August 1992. He was appointed managing director of the agency in February 1996 and moved up to the CEO post the following year. Mr. Brien's crossover appointment at SMG follows on another crossover move at Bcom3 that occurred in October, when it was announced that Bob Brennan, currently chief operating officer of SMG, will assume the role as president of Leo Burnett Worldwide on Jan. 1, 2001.
No successor to Mr. Brien at Leo Burnett UK has been named. His responsibilities will be assumed by the current executive management group there, which includes Stephen Whyte, managing director, Nick Bell and Mark Tutssel, joint executive creative directors, Kate Howe, deputy managing director, and Martin Jones, chief financial officer.
Copyright December 2000, Crain Communications Inc.