Brightland.com is positioning its online small business center as a tool that enables users to "Do What You Do Best." The $10 million campaign via Donino, White & Partners, Atlanta, targets owners and managers in companies of one to 100 employees. TV will air on CNN, Headline News and Bloomberg; print is running in The Wall Street Journal, USA Today, Red Herring, Entrepreneur
, as well as on selected Web sites including CNN.com, Hispanicbusiness.com, and Forbes.com. Local print, radio and outdoor efforts will be in markets such as Atlanta, Charlotte, Miami, Philadelphia, Jacksonville.
Copyright May 2000, Crain Communications Inc.