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Bristol-Myers picks Kaplan Thaler for Aussie

Published on .

Bristol-Myers Squibb Co. assigned its Aussie haircare brand to Kaplan Thaler Group. Spending was not disclosed, but were estimated at $20 million. Aussie had been with Webber Advertising, Minneapolis, until its parent, Redmond Products was acquired by Bristol-Myers' Clairol Consumer Products unit in December.

Copyright April 1998, Crain Communications Inc.

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