Bristol-Myers Co. in London has launched a review of its $60 million creative advertising/media business across Europe. Grey and Bozell handle much of Bristol-Myers' creative work across Europe from London; Zenith in London handles most of its European media. The review is expected to be completed by late March, said Paul Valdez, Bristol-Myers' London-based general manager for consumer products in western Europe.
Mars' Kal-Kan Foods on Monday began a network, spot and cable TV campaign from new shop BBDO West, Los Angeles, recasting opulent Sheba as a nutritious, good-tasting cat food that's a proper reward for loyal cats. A heavy coupon and promotion effort will back the brand.