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Bristol-Myers shifts $40 mil to Zenith

Published on .

Bristol-Myers Squibb Co. has moved $40 million in media buying and planning business to Cordiant's Zenith Media Worldwide, London, much of it from Bozell, Jacobs, Kenyon & Eckhardt's 20/20 Media, London, the other finalist. Zenith already handles seven European markets and about $60 million in Bristol-Myers business. Zenith's $40 million win includes $4 million in U.S. spot buying--formerly at J. Walter Thompson USA--and additional work in Europe, Australia and Asia.

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