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Bristol-Myers Squibb rejiggers roster

Published on .

Bristol-Myers Squibb Co., New York, realigned part of its agency roster by product lines, effective Oct. 1. The marketer consolidated all its Clariol hair color brands including Nice'n Easy and Revitalique at FCB Worldwide from Kaplan Thaler Group, both New York. Kaplan Thaler retained haircare lines Herbal Essences and Aussie, and added Infusium from FCB. Internationally, FCB will handle all the haircare brands. The marketer also awarded D'Arcy Masius Benton & Bowles, New York, its Mead Johnson Nutritionals products in the U.S. and abroad, including Enfamil, Boost, Enfagrow, Viactiv and Choicedm. FCB and Parsippany, N.J.-based CommonHeath were among the previous agencies, handling Viactiv and Enfamil,

Copyright June 2000, Crain Communications Inc.

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